Investing in brand improves exit values for private capital investors. We help you reposition portfolio businesses for higher multiples, elevating their brand, market authority and pricing power.
Most mid-market assets are undervalued because they look, act and talk like subcontractors and suppliers. We turn your assets into market leaders by identifying and removing the brand friction that would otherwise cap your exit multiple.
And we build that creative capital at pace.
[01]
Reduce brand friction
A dated identity limits growth, slows down sales and lowers multiples. We reposition businesses for faster, higher value exits.
[02]
Create market differentiation
A business can only shift its customer base and expand margins when it stands out from its competitors.
[03]
Accelerate bolt-ons
Integrating acquisitions is complex work. We provide a strong masterbrand with clear purpose that drives higher cross sell, faster.
[04]
Identify hidden opportunities
Our brand audit is a diligence tool that quickly surfaces customer insights and reveals unexpected commercial upsides.
Traditional creative agencies operate slowly, getting bogged down in delivery of operational assets. Our strategic approach concentrates on top-level value creation and works to investment timelines.
Typical project
-
Brand/market audit
-
Leadership workshop & report
-
Brand strategy
-
Design sprint
-
Handbook/guidelines
Optional add-ons
-
Staff or stakeholder engagement
-
Audience intelligence/profiling
-
Brand diligence on potential acquisitions
-
Go to market package (Sales deck, website concept, marketing strategy)
+
Seven-day portfolio audit
Dedicated time to identify brand friction in your portfolio companies. We audit up to three of your businesses for exit readiness and provide a red flag report showing which ones are currently capped by their brand.
Seven days.
Red flag report.
£1,000 flat fee.
No commitment beyond that.